Nutanix Meeting Maker.
Design / Coding / Execution
Nutanix is a recurring client of B2B Contact and we have produced numerous campaigns for them and their partner network.
Components can vary based off the campaign and the partner's chosen items, but generally contain 3-6 emails, landing page, and an offer that involves a survey with a meeting upgrade.
Customers receive emails which contain a personalized code that grants access to the campaign’s landing page. Using SQL databases, the landing page is subsequently customized based on the partner and the client.
Date.
May 2023
Client.
Nutanix
Company.
B2B Contact
Role.
Lead designer
Starting out.
After researching the campaign topic and collaborating with the client and our creative team to draft messaging, I created the HTML emails first.
Next steps.
After the emails have been drafted/created, and the partner has provided input on what they wish to highlight with their campaign, I moved onto developing the responsive landing page. In recent years I've opted to utilize Bootstrap to streamline the process, but in the past I've coded many of these from scratch.
This particular program utilizes custom codes for the email recipient to enter to gain access to site. At this stage the correspinding SQL database was setup as well.
Conclusion.
Once the creative is approved, we then begin organizing our lists for deployment, AB'ing subject lines before deployment. After each email deployment, click activity and form submissions are passed to the marketing team so they can close leads quickly. Depending on the campaign, those responsibilities often fall under my care.
Skills implemented.
Adobe CS, HTML, CSS, responsive design, copywriting, marketing.