Exomind.

The first asset designed following near-finalization of branding was a sales one-sheeter.

As BTL is an intensely sales-driven organization, it was critical to equip our team with a tool to begin learning about the product and engaging clients as early as possible. Over the course of development, approximately 50 versions were produced—including about 20 reflecting branding concepts that were ultimately set aside. The final version reflects extensive input from a diverse network of international colleagues and serves as a foundational asset for sales enablement.

With the one sheeter finalized, we moved onto the in-office patient brochure.

Exomind was integrated into our monthly social media calendar, providing sales representatives and clients with consistent, branded content to support engagement and product visibility.

Working on Exomind has been both an incredible opportunity and a career highlight. As BTL’s most successful product launch to date, it’s been exciting to watch its momentum grow. While the credit belongs largely to the engineers, product managers, and senior marketing team, I’m proud to have contributed meaningfully to its success.

Skills implemented.

Adobe CS, Canva, package design, booklet design, social media, brand design and management.