Direct Mail.
Graphic Design / Illustration
A variation of the Meeting Maker campaign is B2B's direct mail campaign. This iteration moves away from email and favors a branded parcel containing a gift and a postcard detailing the offer and providing the recipient with their personalized code.
Just like the Meeting Maker, a SQL database can be implemented to customize the content of the landing page based on the partner and the client.
Date.
September 2023
Client.
Compugen
Company.
B2B
Role.
Lead designer
Starting out.
After researching the topic for the campaign, the creative team and I would generate the copy for the postcard, parcel, and (if included) the landing page.
Also at this point, I would research printing services, get quotes, and delivery timetables.
Once the copy is decided upon and the printing services selected, I would then move onto the look and feel of the parcel. For these types of campaigns, clients often eschew traditional branding in favor of a theme—NBA, NFL, golf, etc.
Next steps.
With the parcel finalized, the additional materials for the campaign are produced. In the case of Compugen, they opted to create a brochure and included and branded football in their parcel.
Conclusion.
Once the creative is approved, all orders are placed. Once all items for the customer are received, we then proceed with fulfillment—often this has meant assembling all the contents by hand and bringing the parcels to Fedex.
If the campaign involves a landing page, all data is tracked and forwarded to the marketing team to empower them to close leads quickly and efficiently.
Skills implemented.
Adobe CS, package design, booklet design, coding campaign website, brand management.